Source code content is translated, otherwise, your translations will never be visible for Google, hence not indexedĭo not use JavaScript solutions that only dynamically translate content without changing the source code.Translated pages have dedicated and unique URL, using sub-directories (/es, /fr) or sub-domains (es., fr.) for example.ĭo not use query strings like ?lang=es or ?lang=fr.Based on Google SEO guidelines you should ensure that: Especially when you’re an e-commerce or online service web app. There is one thing you want to be sure of: being indexed in your translated languages. There are 2 very important aspects to look after when you’re making your website multilingual: (1) SEO and (2) User experience. What Are the Key Elements When Going Multilingual? Improve your conversion ratio via an enhanced user experienceīottom-line, it’s all about increasing your revenue or subscriber base at the different levels of your acquisition funnel.Increase your website traffic, supported by relevant acquisition strategy.Enlarge your addressable audience/market.Grow your activity! Making your WordPress website multilingual unlocks 3 key growth drivers for your activity: Based on this analysis draw a list of targeted languages covering your current and future visitors’ languages. You already know your audience, good! If you don’t, then use Google Analytics to map who your visitors are and where they are coming from. Whether you’re willing to reach a broader audience or to be present internationally, first you need to identify your current visitors and select languages to target. Who Should You Translate Your Website for and Why?īefore getting started, let’s take a look at who you should be translating your website for and why it’s so important that you do. In this article, we’ll first describe who you should translate your website for and why then we’ll focus on key elements required for any multilingual website and we’ll finally explain how you can easily do that using the Weglot Translate plugin. Whether you’re handling a WordPress blog or a media website, a hotel or a corporate website or even if you’re managing a WooCommerce shop. At some point, you might need to translate and display your website in multiple languages.
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